Ron White’s tequila is called Number JUAN Tequila. American comedian and actor Ron White and Mexican American comedian Alex Reymundo founded the brand in early 2012 and still own it, making them relatively early arrivals to the celebrity tequila craze. Ron quit drinking in early 2021 but still promotes the brand.
Alex is Number JUAN’s president. He and Ron were brothers-in-law through Ron’s marriage to Alex’s sister, singer Margo Rey. A February 2024 interview with the founders and Rich Espe identified Espe as CEO and a partner.
“I quit drinking, I didn’t quit selling tequila”
Ron White
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What kinds of tequila does Ron White’s Number JUAN Tequila make?
Number JUAN’s tequilas are all 100% blue agave and made using traditional stone ovens rather than diffusers. The company also prides itself on being additive free.
Number JUAN Blanco
- ABV: 40% (80 US proof; US bottles)
- Price: About US$40 at Old Town Tequila (750 ml; sold out on 4 October 2026)
- Agave: 100% Blue Agave
- Aging: Unaged
- Notes: Very smooth for a blanco tequila, although some find the flavors a bit strong.
Number JUAN Reposado
- ABV: 40% (80 US proof; US bottles)
- Price: About US$50 at Old Town Tequila (750 ml; in stock on 4 October 2026)
- Agave: 100% Blue Agave
- Aging: 9 months in a blend of French and American oak
- Notes: At nine months aging this is well above most reposados who age for just two months. Flavors are more comparable to other añejos but still with cooked agave.
Number JUAN Extra Añejo
- ABV: 40% (80 US proof; US bottles)
- Price: About US$120 at Old Town Tequila (750 ml; sold out on 4 October 2026)
- Agave: 100% Blue Agave
- Aging: 3.5 years in charred American oak barrels (earlier versions may be aged 5 years)
- Notes: Flavors of oak and black pepper, along with more vanilla and caramel compared to the reposado.
Number JUAN in a Million Extra Añejo
- ABV: 40% (80 US proof; US bottles)
- Price: About US$450 at Old Town Tequila (bottle size not stated in the listing; sold out on 4 October 2026)
- Agave: 100% Blue Agave
- Aging: 116 months (9 years and 8 months) in American oak barrels
- Notes: Released in 2022 as a 10th anniversary edition of 3,000 bottles. The agave for this batch was harvested with the help of Ron White and Alex Reymundo themselves. They set aside 2,500 liters to age and be released for their 10th anniversary.
Number JUAN Tequila bottles
Number JUAN’s colorless glass bottles resemble an agave piña but probably look more like a normal pineapple. Each bottle top is a different color, and Number JUAN in a Million has a wax coating. Regalo de Dios tequila uses the same bottles with slightly different labels.
Distillery for Number JUAN Tequila
Number JUAN Tequila is produced at Destilería Rivesca, NOM 1531, in Amatitán, in the central lowlands of Jalisco. Rivesca traces its beginnings to 2005, when the Rivera Escareño family set out to make tequila in Amatitán. The Rivera family owns Rivesca and has farmed agave for four generations.
Who makes Number JUAN Tequila?
Master Distillers Nestor Rivera and Cruz Rivera make Number JUAN Tequila at the family’s Rivesca distillery.
Find Number JUAN in the brand finder, browse other brands at NOM 1531, or read what a tequila NOM number tells you. Sources: CRT, October 1, 2026; Rivesca, Amatitán.
Other tequila brands at Rivesca
Rivesca, NOM 1531, has 16 brand entries in the CRT directory for October 1, 2026, including Number JUAN, Regalo de Dios, Oro de Lidia and Toro de Lidia. Explore the full Rivesca list.
The second most popular brand produced at Rivesca is Regalo de Dios, which is sold in the same bottle format as Number JUAN Tequila, just with a different label.
Number JUAN vs Regalo de Dios Tequila
Number JUAN and Regalo de Dios are both made at Rivesca and sold in the same bottle format with different labels.
Number JUAN’s US bottles contain 40% alcohol, while Rivesca lists Regalo de Dios at 38% for the Mexican market. Regalo de Dios is aimed at the Mexican market and is not available in the United States (US rules require tequila to be at least 40% ABV).
Both brands have a blanco, reposado and extra añejo. Regalo de Dios also offers an añejo, while Number JUAN does not.
Are Number JUAN and Regalo de Dios the same tequilas?
No. Number JUAN’s US bottles and Regalo de Dios’s Mexican bottles have different alcohol strengths: 40% and 38% ABV respectively. This means more distilled water is added to Regalo de Dios. They are made at the same small distillery, so it is likely they follow very similar methods, although this is not confirmed.
Who owns Number JUAN Tequila?
Ron White and Alex Reymundo are Number JUAN’s co-founders and owners, and Reymundo is president. Fernando Del Toro is Head of Manufacturing and a partner in Mexico. Rich Espe was identified as CEO and a partner in the February 2024 interview.
A Number JUAN yacht in Cabo
Number JUAN has its own 100ft yacht in Cabo that you can hire for up to 30 guests. A tour includes a private chef and personal bartender serving Number JUAN Tequila.
Number JUAN Tequila celebrity founders
Ron White, nickname “Tater Salad”
Ron White was born 18 December 1956 in Fritch, Texas. The comedian is known as a charter member of the Blue Collar Comedy Tour. Known for drinking Scotch during his standup routine, he switched to tequila when he founded Number JUAN Tequila.
White stopped drinking alcohol in early 2021 after hypnotherapy and sessions of ayahuasca. He still appeared on stage with a bottle of Number JUAN tequila, but confirmed it was not tequila in his glass.
Ron White said in May 2022 that he planned to stop touring at the end of that year. He continued performing: his official tour calendar lists shows through December 2026.
Alex Reymundo
Comedian Alex Reymundo was born in Acapulco, Mexico. He moved to Texas at two years old, then to Kentucky, where he currently lives. Alex won his first American Latin Media Arts Award (ALMA) in 2008 for his comedy special “Alex Reymundo Hick-Spanic, Live in Albuquerque”.
Alex’s sister Margo Rey was married to Ron White; White discussed the end of their marriage in his May 2022 interview.
Further Questions About Number JUAN tequila
What Number JUAN tequila is the best?
Number JUAN in a Million extra añejo is the best in the range. It is aged for almost 10 years; Old Town Tequila listed it at about US$450 per bottle, sold out, on 4 October 2026.
What type of tequila is Number JUAN?
Number JUAN tequila is made from 100% agave using traditional production methods. Its range includes blanco, reposado, extra añejo and the limited-edition JUAN in a Million extra añejo, released for its tenth anniversary in 2022.
Does Number JUAN tequila go off?
An unopened bottle of Number JUAN tequila will never go off, provided it is stored away from direct sunlight and high temperatures. Once opened Number JUAN should be drunk within a couple of years.
Is Number JUAN tequila gluten free?
Yes, Number JUAN tequila is gluten free. Like all tequilas (including mixtos) Number JUAN contains no gluten.
Is Number JUAN real tequila?
Yes, Number JUAN is real tequila made from 100% agave. Number JUAN is made using traditional methods.
Is Number Juan tequila kosher?
Yes, Number Juan’s unflavored, CRT-approved 100% agave tequila is acceptable as kosher under STAR-K’s guidance.†
What is Number JUAN tequila ABV?
Number JUAN’s US bottles are 40% ABV (80 US proof), including Blanco, Reposado, Extra Añejo and JUAN in a Million. See our guide to alcohol strength in tequila.
Does Number JUAN tequila have additives?
No, according to Number JUAN: the brand says it uses no additives, artificial flavors or colors. Independent additive-free verification for Number JUAN was not established in this October 2026 review.
Is Number JUAN tequila organic?
Organic certification for Number JUAN tequila is unconfirmed. Check the exact bottle for an organic claim and named certifier.
Number JUAN: current brand range
Organic sources checked October 14, 2026.
Sources and price notes
Brand and product details: Number JUAN’s range, people behind the brand, Rivesca and the CRT directory, checked 4 October 2026. The brand lists its standard Extra Añejo at 3.5 years; Old Town Tequila retains a five-year description, so check the particular bottle.
Prices are rounded US-dollar online listings from Old Town Tequila in San Diego, checked 4 October 2026, before tax and delivery. The Blanco, Reposado and standard Extra Añejo listings specify 750 ml; the JUAN in a Million listing does not state a size. Prices are subject to change.
† STAR-K’s tequila guidance accepts unflavored, CRT-approved 100% agave tequila without certification. It prefers reliable certification for reposado, añejo and cristalino, and excludes mixtos and specified wine or cask labels. Check the full exclusions against the bottle; this general acceptance is separate from brand certification. Sources checked October 14, 2026. See Is tequila kosher? for bottle checks, agency differences and Passover requirements. ↩
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