Kevin Hart’s tequila is called Gran Coramino Tequila. The brand launched on May 2, 2022 with comedian Kevin Hart and Juan Domingo Beckmann, an 11th-generation tequila maker, as its founders. Beckmann leads Becle, the company behind Jose Cuervo. The brand was developed with Global Brand Equities and Proximo Spirits.
Gran Coramino launched with just one product, a cristalino reposado (priced around $50). On September 14, 2022, Gran Coramino released an añejo with a launch suggested price of $99.99. A separate reposado joined the range on June 25, 2024, with a launch suggested price of $39.99 for 750 ml. Kevin Hart’s Gran Coramino is one of about 50 different celebrity tequilas on the market.
Hard work tastes different.
Gran Coramino tagline
Table of Contents
Gran Coramino Brand
Who Owns Gran Coramino Tequila?
Becle increased its stake in Gran Coramino from 33.33% to 66.66% in March 2026, according to its June 2026 financial report. Kevin Hart developed the brand with Global Brand Equities and Proximo Spirits, part of Becle.
Kevin Hart’s Role At Gran Coramino
Kevin Hart is the co-founder, part owner and face of the tequila brand Gran Coramino. Hart is said to have helped develop the tequila, packaging and brand strategy.
Gran Coramino Tequila Sales
Gran Coramino reached 151,000 cases in the US in 2025, up 100% from the previous year, according to Shanken News Daily’s June 2026 tequila report. By February 2026, Forbes reported approximately 300,000 nine-liter cases sold since launch and more than $200 million in cumulative retail sales.
Gran Coramino’s Aged Tequilas
Gran Coramino’s aged range includes reposado, cristalino reposado and añejo. All three are 100% blue agave and 40% ABV. The brand says it cooks the agave in masonry brick ovens and double distills the tequila in copper pot stills.
Production and aging: Gran Coramino’s production guide, September 2026. US 750 mL shop prices checked on 2 October 2026; sellers and price conditions appear below.
Gran Coramino Reposado
- ABV: 40% (80 proof)
- US 750 mL shop price: About US$40 at Old Town Tequila; About US$36 at ABC Fine Wine & Spirits
- Agave: 100% Blue Agave
- Aging: Approximately 2–4 months in new American oak, blended with extra añejo matured in brandy and Moscatel barrels.
Gran Coramino Cristalino Reposado
- ABV: 40% (80 proof)
- US 750 mL shop price: About US$50 at Old Town Tequila; About US$41 at ABC Fine Wine & Spirits
- Agave: 100% Blue Agave
- Aging: Approximately 2–4 months in new Eastern European oak, finished in California Cabernet Sauvignon barrels and charcoal filtered.
- Notes: A sweet, vanilla bomb. Comparable to Don Julio 1942. If you like that you’ll like this. If you like to taste more agave with your tequila then best to keep moving. Flavors include strong vanilla, as well as cooked agave and cream soda.
Gran Coramino Añejo
- ABV: 40% (80 proof)
- US 750 mL shop price: About US$55 at ABC Fine Wine & Spirits
- Agave: 100% Blue Agave
- Aging: Approximately 12–16 months in new American oak, blended with extra añejo matured in Cognac barrels.
- Notes: Rich, full tasting with oak, coffee and chocolate notes. Sweet finish. Añejos like this stray into bourbon and aged rum territory, with just a little agave to distinguish them.
North Carolina’s ABC Commission also lists a Gran Coramino Blanco at 80 proof and $34.95 for 750 ml, effective August 1, 2026. Availability elsewhere in the US remains unclear.
What is Cristalino Tequila?
Cristalino tequila is aged tequila (in this case a reposado), that has been filtered through activated charcoal to remove most of the color and some flavors. It is a hugely popular category in Mexico and is becoming more known in the US.
Promoters claim that the taste combines the oaky-smoothness of an aged tequila, with the brighter notes of an unaged blanco. There’s already a category of tequila that is literally blanco combined with reposado or añejo (called “gold” or “joven”) but that’s not as trendy.
Learn more about the process and history behind cristalino tequila.
Gran Coramino Calories
Each expression of Gran Coramino Tequila contains 98 calories in a 1.5 oz shot.
Does Gran Coramino Tequila Have Additives?
Yes, Gran Coramino certainly has additives. The cristalino in particular has strong vanilla flavors that are just not possible from a short time aging, especially when filtered afterwards.
Under Mexican rules, brands can claim to be 100% agave tequila but still have up to 1% additives that they don’t have to disclose. These can be oak extract, glycerin, caramel color and/or sweetener.
How Should You Drink Gran Coramino?
Gran Coramino is a sipping tequila which can be served straight or over ice. Adding ice will help reduce the sweetness that some may not enjoy if drunk at room temperature. The cristalino reposado can be mixed into cocktails. The añejo should also be drunk straight or over ice, and possibly in spirit-forward cocktails like an Old Fashioned.
Gran Coramino Tequila Bottles
Gran Coramino’s tall bottles have a square base and a top offset by 90 degrees, giving them a twisted shape. The cristalino comes in a clear bottle and the Añejo bottle is black and taller than the cristalino.
Where Gran Coramino Is Made
Distillery for Gran Coramino Tequila
Gran Coramino names La Rojeña in Tequila, Jalisco, Mexico, as its distillery. The CRT’s October 1, 2026 list names two registered producers for Gran Coramino: Casa Cuervo (NOM 1122) and Casa 1800 (NOM 1612). Both listings also include 1800. Use the NOM on your bottle to find Gran Coramino’s producer connections. Read what a tequila NOM number tells you.
Who makes Gran Coramino Tequila?
Gran Coramino tequila is made by Becle, the company behind Proximo Spirits and Jose Cuervo at La Rojeña Distillery in the town of Tequila, Jalisco, Mexico. The Beckmann family controls approximately 87% of Becle according to its 2025 annual report. Becle traces its tequila history to the Cuervo family and a 1795 royal license to produce and sell the spirit. Becle is led by CEO Juan Domingo Beckmann who was involved in the development of Gran Coramino, as well as the first cristalino tequila, Maestro Dobel.
Jose Cuervo, 1800 and Other Names at NOM 1122
Other brands listed at Casa Cuervo, NOM 1122, in the October 1, 2026 CRT directory include Jose Cuervo, 1800, Maestro Dobel, Gran Centenario and JAJA. Explore these entries at NOM 1122. JAJA is another celebrity tequila, promoted by The Chainsmokers and Instagram personality Elliot Tebele.
Promotional Activity for Kevin Hart’s Tequila
Video Campaign: Club Coramino, Inspired by Goodfellas Scene
The ad for “Club Coramino” takes off my favorite scene in one of my favorite movies. Scorsese’s single shot take in Goodfellas when Ray Liotta’s character escorts his girlfriend through the kitchen to the busy Copacabana Club, all the while tipping workers and getting special treatment from staff and patrons alike.
In this remake, Kevin Hart escorts his wife Eniko Hart through the backdoor to Club Coramino. The ad also stars Goodfellas cast member Michael Imperioli. The ad was produced through another of Kevin Hart’s businesses, entertainment company Hartbeat.
Check out the clip below. Not up to the original in my opinion, but not terrible either.
Sponsorship of the Philadelphia Eagles
Gran Coramino announced that it was to be the “Official Luxury Tequila” of the NFL team the Philadelphia Eagles in September 2023. Kevin Hart is from Philadelphia and is a big Eagles fan.
Charitable Giving
In its June 2024 announcement, Gran Coramino committed $1 per bottle to underrepresented small-business owners in the US and Mexico, reporting grants to Black and Latinx owners. By September 2026, the Coramino Fund reported over $1.7 million donated to US small businesses and more than 170 owners supported. The fund now describes its contribution as a portion of proceeds.
Kevin Hart and the Companies Behind Gran Coramino
Kevin Hart
Kevin Hart was born July 6, 1979 in Philadelphia, Pennsylvania, USA. He is widely known as one of the biggest stand-up comedians, performing in stadiums and earning tens of millions of dollars each tour. He has multiple Grammy nominations and award wins for the People’s Choice Awards, MTV Movie Awards and Teen Choice Awards.
Kevin Hart has starred in dozens of movies, including the Jumanji and The Secret Life of Pets franchises.
Hart has starred in movies with a few other celebrity tequila and agave spirit promoters:
- Kevin Hart has starred with Dwayne “The Rock” Johnson in DC League of Super-Pets, Central Intelligence and Jumanji. Dwayne Johnson founded the very successful Teremana Tequila
- Hart and Bryan Cranston starred in 2019 film The Upside. Cranston founded Dos Hombres Mezcal together with Breaking Bad co-star Aaron Paul.
- He has also starred with Mark Wahlberg in the 2022 movie Me Time. Wahlberg is behind Flecha Azul Tequila.
Kevin Hart’s other businesses have included:
- HARTBEAT – formed in April 2022 by merging HartBeat Productions and Laugh Out Loud, with a $100 million investment from Abry Partners. Reporting in 2022 put the valuation at $650 million and Hart’s remaining stake at 85%.
- Laugh Out Loud Network – launched in 2017 and became part of the HARTBEAT combination in April 2022.
- VitaHustle – vitamins and protein company.
- Hart House – vegan restaurant chain launched in LA in August 2022; all four locations closed on September 10, 2024.
- Interview podcast Gold Minds
- Many promotional roles including:
- Draft Kings
- Old Spice
- H&M
- Foot Locker
- Nike
- Mountain Dew
Becle (company behind Proximo Spirits and Jose Cuervo)
Becle is the world’s largest tequila producer and is approximately 87% controlled by the Beckmann family, according to its 2025 annual report. Becle is responsible for brands including Jose Cuervo, 1800, Gran Centenario and Maestro Dobel.
Global Brand Equities
Global Brand Equities (GBE) is led by President and CEO James Morrissey. GBE is behind several celebrity alcohol products, including:
- Maison No. 9 rose, in partnership with musician Post Malone
- Mercer + Prince Canadian whiskey, in partnership with musician A$AP Rocky
- Sunny Vodka, in partnership with YouTuber Stassie Karanikolaou (Stassie is also known for being “Kylie Jenner’s best friend”. Kylie’s sister Kendall founded her own tequila brand 818.)
Further Questions About Gran Coramino
Which Gran Coramino tequila is best?
Gran Coramino añejo is the highest rated in the lineup.
What type of tequila is Gran Coramino?
Gran Coramino tequila is made from 100% agave. The tequila is made using mostly traditional production methods. Its aged tequilas are reposado, cristalino reposado and añejo. A blanco also appears in North Carolina’s August 2026 price list.
Does Gran Coramino tequila go off?
An unopened bottle of Gran Coramino tequila will never go off, provided it is stored away from direct sunlight and high temperatures. Once opened Gran Coramino should be drunk within a couple of years.
Is Gran Coramino tequila gluten free?
Yes, Gran Coramino tequila is gluten free. Like all tequilas (including mixtos) Gran Coramino contains no gluten.
Is Gran Coramino real tequila?
Yes, Gran Coramino is real tequila made from 100% agave. Gran Coramino is made with mostly traditional methods but contains additives so many would not call it a “true tequila”.
Is Gran Coramino tequila kosher?
Yes, Gran Coramino Blanco is acceptable as kosher under STAR-K’s guidance.†
What is the ABV of Gran Coramino tequila?
Gran Coramino tequila is 40% ABV (80 proof). Almost all tequila sold in the US is 40% ABV.
How much is a shot of Gran Coramino?
At The Mark Restaurant and Bar, a shot of Gran Coramino Cristalino is listed at about $30. At Central Bar + Restaurant, a shot of Gran Coramino Reposado is listed at about $15. These figures come from US menus checked in October 2026; shot sizes vary.
Is Gran Coramino tequila organic?
Organic certification for Gran Coramino tequila is unconfirmed. Check the exact bottle for an organic claim and named certifier.
Gran Coramino: current expressions
Organic sources checked October 14, 2026.
† Gran Coramino’s Reposado, Cristalino and Añejo need separate checks: the brand describes wine or brandy casks. STAR-K’s tequila guidance accepts unflavored, CRT-approved 100% agave tequila without certification. It prefers reliable certification for reposado, añejo and cristalino, and excludes mixtos and specified wine or cask labels. Check the full exclusions against the bottle; this general acceptance is separate from brand certification. Sources checked October 14, 2026. See Is tequila kosher? for bottle checks, agency differences and Passover requirements. ↩
US bottle-price sources
The listings below are for confirmed 750 mL bottles shown in stock when checked. Figures from three or more independent shops are medians; smaller samples show the named shop prices. Pickup locations and public sales are shown below. Online stock may not mean delivery is available to your address. Tax and delivery may be extra. Prices are subject to change.
- Gran Coramino Reposado Tequila: Old Town Tequila: about US$40; online listing; 2026-10-02; ABC Fine Wine & Spirits: about US$36; pickup at ABC #134 – Loop, Kissimmee FL; public sale; 2026-10-02.
- Kevin Hart | Gran Coramino Reposado Cristalino Tequila 750Ml: Old Town Tequila: about US$50; online listing; public sale; 2026-10-02; ABC Fine Wine & Spirits: about US$41; pickup at ABC #134 – Loop, Kissimmee FL; public sale; 2026-10-02.
- Gran Coramino Anejo Tequila: ABC Fine Wine & Spirits: about US$55; pickup at ABC #134 – Loop, Kissimmee FL; public sale; 2026-10-02.