- Founded: 1975
- Owner: Becle (sometimes known as Grupo Cuervo)
- US Distributor: Proximo Spirits (Owned by Becle)
- Owner Headquarters: Mexico City, Mexico
- Global volume sold in 2025: 2.8 million nine-litre cases
- Equivalent volume in 2025: 33.6 million 750 ml bottles
- Value of retail sales 2022: US$835M
- Norma Oficial Mexicana (NOM): 1612 in 1800’s current FAQ; 1122 and 1612 in the October 1, 2026 CRT list
- Distillery: San Juan Francisco, Tequila Valley, Jalisco; Casa Cuervo also remains registered
- Region: Lowlands
1800 was the third bestselling tequila brand by global volume in the 2025 Brand Champions table.
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1800 Tequila Sales Trends
1800 recorded 2.8 million nine-litre cases worldwide in 2025, down 1.4% from 2024, placing it 3rd in The Spirits Business, Brand Champions 2026. That volume is equivalent to 33.6 million 750 ml bottles.
1800 Tequila Brand History
1800 claims to be the #1 super-premium tequila in the US, the world’s first premium tequila, as well as the world’s most awarded family of tequilas. 1800 is named after the first year that tequila was aged in oak casks, not when the brand was founded.
1800 tequila is part of Becle, or the Cuervo Group, who founded the brand in 1975. The Beckmann family are descendants of Jose Cuervo and currently own 87% of Becle. Becle is the world’s largest seller of tequila.
1800’s current tequila FAQ identifies NOM 1612 and the San Juan Francisco Distillery in Jalisco’s Tequila Valley. The October 1, 2026 CRT list retains Casa 1800 (NOM 1612) and Casa Cuervo (NOM 1122) for the grouped 1800 range. Casa Cuervo’s La Rojeña is in the town of Tequila. Check the NOM on your bottle when comparing older 1800 reviews; the two registrations do not give a move date or assign every edition to a facility. Explore 1800’s producer listings.
The CRT list also names Gran Coramino at NOM 1612. At NOM 1122 it includes Jose Cuervo, Gran Coramino, Gran Centenario and Maestro Dobel. CRT source: October 1, 2026. Read what a tequila NOM number tells you.
1800’s trapezoid bottle shape references Mayan pyramids and an image of a pyramid is included in the brand’s crest. The crest also contains a ribbon with the brand values, “trabajo, pasion, honestidad”, in English – work, passion, honesty. The initials of the owner, “JB” for Juan Domingo Beckmann, are also included in the crest, along with a cross.
1800 Tequila Product Range
1800 tequilas come under two product lines, Classics and Luxury. Classic variants include blanco, reposado and añejo. The Luxury line has a cristalino and an extra añejo called Milenio. All 1800 tequilas are 100% agave.
A coconut infused tequila is also in the classic line, although this doesn’t technically qualify as tequila, but rather a spirit made with tequila. 1800 also has a product line of ready to drink flavored margaritas at 19.9 proof, or 9.95% alcohol by volume. Branded “The Ultimate Margarita”, flavors include black cherry, blood orange, mango, strawberry, peach, pineapple, raspberry, jalapeñe lime, watermelon as well as the traditional lime margarita.
How Much is 1800 Tequila? Price Guide
How Much is a Shot of 1800 Tequila at a Bar?
A shot of 1800 blanco, reposado or añejo costs about $10 at a bar or restaurant in the US in 2024. The price can range from $6 to $12 with the añejo generally being the most expensive.
A shot of 1800 Cristalino costs around $13. 1800 Milenio costs $45 per shot.
This is based on a review I made of tequila menus from 19 bars and restaurants in different states across the US.
A standard shot is 1.5 ounces, but bars can serve 1 to 2 ounce shots which can impact the price of shot of 1800 tequila.
How Much is a Bottle of 1800 Tequila?
1800 tequila costs between $30 and $40 per bottle in 2024 for a 750ml bottle of the base range in the USA. The extra añejo 1800 Mileneo costs $222 per bottle.
- 1800 Silver (blanco) costs $29 per bottle on average
- 1800 Reposado costs $30 per bottle on average
- 1800 Añejo costs $43 per bottle on average
- 1800 Cristalino Añejo costs $58 per bottle on average
- 1800 Milenio Extra Añejo costs $222 per bottle on average
Further Questions About 1800 Tequila
Who owns 1800 tequila?
1800 tequila is owned by Becle of Mexico. Becle is sometimes referred to as Cuervo Group or Casa Cuervo and also owns Jose Cuervo.
Does 1800 tequila have additives?
Yes 1800 tequila has additives. Aged expressions are likely to have more additives than the blanco. Additives include caramel coloring, glycerine, sweetener and oak extract.
Where is 1800 tequila made?
1800’s current FAQ names the San Juan Francisco Distillery in the Tequila Valley, Jalisco, under NOM 1612. The October 1, 2026 CRT list also retains Casa Cuervo at NOM 1122. Match the NOM on your bottle when comparing editions or older stock.
What 1800 tequila is the best?
1800 Milenio extra añejo is the best 1800 tequila, with the highest ratings and the highest price. 1800 Mileneo is aged for over three years.
What type of tequila is 1800?
1800 tequila is made from 100% agave. The tequila is made using an autoclave at high pressure. This is efficient but removes some of the agave flavor. Additives are used to add flavor back. 1800 makes blanco, reposado and añejo tequilas, including a cristalino añejo and an extra añejo. They also make flavored tequila.
Does 1800 tequila go off?
An unopened bottle of 1800 tequila will never go off, provided it is stored away from direct sunlight and high temperatures. Once opened 1800 should be drunk within a couple of years.
Is 1800 tequila gluten free?
Yes, 1800 tequila is gluten free. Like all tequilas (including mixtos) 1800 contains no gluten.
Is 1800 real tequila?
Yes, 1800 is real tequila made from 100% agave. However the use of modern methods including a high pressure autoclave mean that many would not call it a “true tequila”.
Is 1800 tequila Kosher?
Yes, 1800’s unflavored 100% agave tequila is acceptable as kosher under STAR-K’s guidance.†
What is 1800 tequila ABV?
All 1800 tequilas sold in the US are 40% ABV (80 proof). In Mexico they are 35% to 38%. Almost all tequila sold in the US is 40% ABV.
† This answer excludes flavored versions such as 1800 Coconut. STAR-K’s guidance accepts CRT-approved, 100% agave tequila without certification and prefers reliable certification for reposado, añejo and cristalino. It excludes flavored tequila, mixtos and bottles bearing certain wine or cask terms, including Burdeos, Sherry, Port, Cognac, Dual Cask Finish or Double-Matured; check the full list against your bottle. Guidance checked 4 October 2026. ↩