Jose Cuervo remained the world’s bestselling tequila brand by volume in 2025. Don Julio followed in second place, while 1800 moved into third and Patrón ranked fourth. The list brings together old names and newer brands, including Casamigos and fast-growing Lunazul.
The volume rankings are for 2025, with separate worldwide and US figures. The global retail-value ranking is from 2022.
Table of Contents
Jose Cuervo led worldwide volume in 2025
Jose Cuervo’s worldwide volume of 8.6 million nine-liter cases was about 1.9 times Don Julio’s in 2025. A nine-liter case equals twelve 750 mL bottles; the bottle equivalents in the profiles are volume conversions rather than counts of bottles actually sold.
Global tequila brand volumes in 2025
| 2025 rank | Brand | Million nine-liter cases | Reported change from 2024 |
|---|---|---|---|
| 1 | Jose Cuervo | 8.6 | -3.3% |
| 2 | Don Julio | 4.5 | +2.3% |
| 3 | 1800 | 2.8 | -1.4% |
| 4 | Patrón | 2.7 | -5.3% |
| 5 | Lunazul | 2.3 | +29.9% |
| 6 | Gran Centenario | 1.9 | -0.5% |
| 7 | Casamigos | 1.9 | -19.8% |
| 8 | Espolòn | 1.9 | +3.9% |
| 9 | Hornitos | 1.7 | -4.5% |
| 10 | Olmeca (including Altos) | 1.5 | Growth figures conflict in the source |
Patrón led global retail value in 2022
Patrón led global retail value in 2022 with just over US$2 billion, followed by Don Julio and Jose Cuervo. Cuervo’s lower price point meant it led by volume while ranking third by value.
Global tequila retail-value ranking in 2022
- Patrón
- Don Julio
- Jose Cuervo
- Casamigos
- 1800 Tequila
- Gran Centenario
- Hornitos
- El Jimador
Jose Cuervo led US volume in 2025
Jose Cuervo led US tequila volume in 2025, followed by Don Julio and Lunazul. Lunazul grew 29.5% to move ahead of Patrón, while Casamigos fell 14.5% to sixth. Lunazul ranked third in the US and fifth worldwide. Teremana and Cazadores were in the US top ten; Gran Centenario and Olmeca, including Altos, were in the global top ten.
US tequila brand volumes in 2025
| 2025 US rank | Brand | Million nine-liter cases | Change from 2024 |
|---|---|---|---|
| 1 | Jose Cuervo | 4.800 | -2.5% |
| 2 | Don Julio | 3.640 | +9.5% |
| 3 | Lunazul | 2.258 | +29.5% |
| 4 | Patrón | 2.068 | -8.1% |
| 5 | 1800 | 1.925 | -6.0% |
| 6 | Casamigos | 1.675 | -14.5% |
| 7 | Espolòn | 1.667 | +5.6% |
| 8 | Hornitos | 1.420 | -9.0% |
| 9 | Teremana | 1.118 | +1.0% |
| 10 | Cazadores | 0.983 | +6.4% |
Growth and ownership in the global top ten
- Lunazul was the fastest-growing brand in this top ten, up 29.9% in 2025.
- Casamigos’s volume fell 19.8% in 2025; Patrón’s fell 5.3%.
- Jose Cuervo, 1800 and Gran Centenario are all owned by Becle.
#1. Jose Cuervo
- Founded: 1795
- Owner: Becle (sometimes known as Grupo Cuervo)
- US Distributor: Proximo Spirits (Owned by Becle)
- Owner headquarters: Mexico City, Mexico
- Cases sold in 2025: 8.6 million
- 750 mL bottle equivalents in 2025: 103.2 million
- Value of retail sales 2022: US$1,760M
- Norma Oficial Mexicana (NOM): NOM-1104, NOM-1122
- Distillery: La Rojeña, Tequila, Jalisco
- Region: Lowlands
Jose Cuervo is also the oldest tequila brand, tracing its history to 1758 and its first production license to 1795.
The Jose Cuervo range includes:
- Jose Cuervo Especial (mixto)
- Jose Cuervo Tradicional (100% agave)
- Jose Cuervo Reserva de La Familia (super premium)
Learn more about Jose Cuervo.
#2. Don Julio
- Founded: 1942
- Owner: Diageo
- Owner Headquarters: London, UK
- Cases sold in 2025: 4.5 million
- 750 mL bottle equivalents in 2025: 54 million
- Value of retail sales 2022: US$1,910M
- Norma Oficial Mexicana (NOM): NOM-1449
- Distillery: Diageo Mexico Operaciones, Atotonilco El Alto, Jalisco
- Region: Highlands
Don Julio was founded by Julio González-Frausto Estrada in 1942 when he was just 17 years old. Diageo now owns Don Julio, taking full control in 2014 after first investing in 2001. Diageo ranked second by worldwide tequila volume share in the IWSR 2024 company comparison, at 14.4%.
Don Julio’s tequilas are all 100% agave. Its range includes blanco; the US version of Don Julio Reposado, aged at least eight months; añejo, aged 18 months; 1942, an añejo aged two and a half years; Ultima Reserva, an extra añejo; and añejo cristalino, aged 18 months. Don Julio 70 is the world’s #1 selling cristalino.
Discover more about the Don Julio brand’s history and product lineup.
#3. 1800
- Founded: 1975
- Owner: Becle (sometimes known as Grupo Cuervo)
- US Distributor: Proximo Spirits (Owned by Becle)
- Owner Headquarters: Mexico City, Mexico
- Cases sold in 2025: 2.8 million
- 750 mL bottle equivalents in 2025: 33.6 million
- Value of retail sales 2022: US$835M
- Norma Oficial Mexicana (NOM): NOM-1122
- Distillery: La Rojeña, Tequila, Jalisco
- Region: Lowlands
1800 claims to be the #1 super-premium tequila in the US, the world’s first premium tequila, as well as the world’s most awarded family of tequilas. 1800 tequila is owned by Becle, or the Cuervo Group, who founded the brand in 1975.
1800 tequilas come under two product lines, Classics and Luxury. Classic variants include blanco, reposado and añejo. The Luxury line has a cristalino and an extra añejo. All 1800 tequilas are 100% agave.
Learn more about 1800 tequila and its history.
#4. Patrón
- Founded: 1989
- Owner: Bacardi
- Owner headquarters: Hamilton, Bermuda
- Cases sold in 2025: 2.7 million
- 750 mL bottle equivalents in 2025: 32.4 million
- Value of retail sales 2022: US$2,080M
- Norma Oficial Mexicana (NOM): NOM-1492
- Distillery: Hacienda Patrón, Atotonilco El Alto, Jalisco
- Region: Highlands
Patrón is owned by Bacardi, following its acquisition in 2018 in a deal valuing the company at US$5.1 billion. Bacardi had held a significant minority position in Patrón since 2008. Bacardi ranked third by global tequila volume share in the IWSR 2024 comparison, at 8.4%.
Patrón has three brand categories, each with its own variants: Patrón, Gran Patrón and Patrón El Alto. Patrón also carries a range of limited edition variants, including a 10-year extra añejo and a number of special edition bottles. Its Patrón en Lalique series makes up three of the five most expensive tequilas available for sale.
Learn more about Patrón, its history, lineup and production process.
#5. Lunazul
- Worldwide volume in 2025: 2.3 million nine-liter cases
- 750 mL bottle equivalents in 2025: 27.6 million
See Lunazul’s range on the brand website.
#6. Gran Centenario
- Founded: 1857
- Owner: Becle (sometimes known as Grupo Cuervo)
- US Distributor: Proximo Spirits (Owned by Becle)
- Owner Headquarters: Mexico City, Mexico
- Cases sold in 2025: 1.9 million
- 750 mL bottle equivalents in 2025: 22.8 million
- Value of retail sales 2022: US$685M
- Norma Oficial Mexicana (NOM): NOM-1122
- Distillery: La Rojeña, Tequila, Jalisco
- Region: Lowlands
See Gran Centenario’s range on the brand website.
#7. Casamigos
- Founded: 2013
- Owner: Diageo
- Owner Headquarters: London, UK
- Cases sold in 2025: 1.9 million
- 750 mL bottle equivalents in 2025: 22.8 million
- Value of retail sales 2022: US$1,530M
- Norma Oficial Mexicana (NOM): NOM-1609
- Distillery: Diageo Mexico Operaciones, Atotonilco El Alto, Jalisco
- Region: Highlands
Famously founded by actor George Clooney and friends Rande Gerber and Michael Meldman, Casamigos is one of the original celebrity tequilas and a true success story for the founders, and for current owner Diageo.
Casamigos’ product line includes: blanco, reposado (aged seven months), añejo (aged 14 months). In 2023 Casamigos launched a cristalino version of its reposado. All of these expressions are 100% agave. There is also a mezcal which was launched in 2018, made in Oaxaca from espadin agave.
Learn more about the Casamigos brand.
#8. Espolòn
- Founded: 1995, Los Altos de Jalisco, by Cirilo Oropeza
- Owner: Davide Campari-Milano (Campari Group)
- Owner headquarters: Sesto San Giovanni, Italy
- Cases sold in 2025: 1.9 million
- 750 mL bottle equivalents in 2025: 22.8 million
- Norma Oficial Mexicana (NOM): NOM-1440
- Distillery: San Nicolas, San Ignacio Cerro Gordo, Jalisco
- Region: Highlands
Espolòn is owned by Campari Group. Campari ranked eighth by worldwide tequila volume share in the IWSR 2024 comparison, at 3.8%. Its other major tequila brand is Cabo Wabo.
Espolòn products include blanco, reposado, añejo, cristalino (all 100% agave).
Learn more about the history of Espolòn.
#9. Hornitos
- Founded: 1950
- Owner: Suntory Global Spirits, a subsidiary of Suntory Holdings
- Owner headquarters: New York, USA
- Cases sold in 2025: 1.7 million
- 750 mL bottle equivalents in 2025: 20.4 million
- Value of retail sales 2022: US$490M
- Norma Oficial Mexicana (NOM): NOM-1102
- Distillery: Tequila Sauza, Tequila, Jalisco
- Region: Lowlands
Hornitos sits under Casa Sauza, owned by Suntory Global Spirits, a subsidiary of Suntory Holdings. Suntory ranked fourth by global tequila volume share in the IWSR 2024 comparison, at 6.0%.
Hornitos makes blanco, reposado, añejo and cristalino tequila. Black Barrel is another añejo, further aged in charred barrels and aimed at whiskey drinkers. Lime Shot is infused with salt and lime. All these tequila products are made from 100% agave.
Read more about the history of the Hornitos tequila brand.
#10. Olmeca (including Altos)
- Founded: 1967
- Owner: Pernod Ricard
- Owner headquarters: Paris, France
- Cases sold in 2025: 1.5 million
- 750 mL bottle equivalents in 2025: 18 million
- Norma Oficial Mexicana (NOM): NOM-1111
- Distillery: Colonial de Jalisco, Arandas, Jalisco
- Region: Highlands
Olmeca and Olmeca Altos tequila brands are owned by Pernod Ricard. Pernod Ricard ranked ninth by global tequila volume share in the IWSR 2024 company comparison, at 3.1%. Its tequila portfolio also includes Avion.
Olmeca has two brand categories, Olmeca (mixto tequila) and Olmeca Altos (100% agave). The Olmeca range has Blanco, Gold (mix of blanco and aged tequila), reposado and añejo. In the Olmeca Altos line are blanco, reposado and añejo.
Learn more about Olmeca and Olmeca Altos and their intriguing linkage with Patrón here.
The earlier 2022 comparison also included El Jimador, Cazadores and Sauza. Their sales figures below are from that year.
El Jimador: sales in 2022
- Founded: 1994
- Owner: Brown-Forman
- Owner headquarters: Louisville, Kentucky, USA
- Cases sold in 2022: 1.7 million
- Bottles sold: 20 million
- Value of retail sales 2022: US$420M
- Norma Oficial Mexicana (NOM): NOM-1119
- Distillery: Owned by Brown Forman Tequila Mexico, Amatitán, Jalisco
- Region: Lowlands
El Jimador sold 20 million bottles worldwide in 2022, up 21.4% from 2021. It does not appear in the published 2025 global top ten.
El Jimador is owned by Brown-Forman. Brown-Forman ranked sixth by global tequila volume share in the IWSR 2024 comparison, at 4.2%. Its products also include Herradura tequila.
El Jimador products include blanco, reposado, añejo and a cristalino available only in Mexico. All products are made from 100% agave.
Learn more about the El Jimador brand.
Cazadores: sales in 2022
- Founded: 1873
- Owner: Bacardi
- Owner headquarters: Bermuda
- Cases sold in 2022: 1 million
- Bottles sold: 12 million
- Norma Oficial Mexicana (NOM): NOM-1487
- Distillery: Bacardi, Arandas, Jalisco
- Region: Highlands
Cazadores sold 12 million bottles worldwide in 2022, up 32.5% from 2021. It does not appear in the published 2025 global top ten.
Cazadores is owned by Bacardi.
Sauza: sales in 2022
- Founded: 1873
- Owner: Suntory Global Spirits, a subsidiary of Suntory Holdings
- Owner headquarters: New York, USA
- Cases sold in 2022: 0.9 million
- Bottles sold: 11 million
- Norma Oficial Mexicana (NOM): NOM-1102
- Distillery: Tequila Sauza, Tequila, Jalisco
- Region: Lowlands
Sauza sold 11 million bottles worldwide in 2022, down around 10% from 2021.
Sauza has fallen from its earlier peak: in 2003 it was the world’s biggest selling tequila by volume. In 2005 it was the 15th highest selling of any spirit.
In 2007 Beam Inc, the company behind Jim Beam, acquired Sauza. In 2014 Japan based Suntory Holdings acquired Beam for US$16 billion. Now named Suntory Global Spirits, the business ranked fourth by global tequila volume share in the IWSR 2024 comparison, at 6.0%.
Sauza products are: blanco, gold and añejo. The blanco and the gold are mixto tequilas, the añejo is 100% agave.
Learn more about Sauza, one of the pioneering tequila brands.