- Founded: 2013
- Owner: Diageo
- Owner Headquarters: London, UK
- Global volume sold in 2025: 1.9 million nine-litre cases
- Equivalent volume in 2025: 22.8 million 750 ml bottles
- Value of retail sales 2022: US$1,530M
- Norma Oficial Mexicana (NOM): 1609 and 1416 in the October 1, 2026 CRT list
- Producer locations: Diageo México Operaciones, Atotonilco el Alto; Productos Finos de Agave, Jesús María, Jalisco
- Region: Highlands
Casamigos ranked seventh by global volume in the 2025 Brand Champions tequila table, with 1.9 million nine-litre cases. Its reported volume has fallen from the 2022 peak of 3.2 million cases.
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Casamigos Sales Trends
Casamigos recorded 1.9 million nine-litre cases worldwide in 2025, down 19.8% from 2024, placing it 7th in The Spirits Business, Brand Champions 2026. That volume is equivalent to 22.8 million 750 ml bottles.
For the US specifically, Impact Databank’s 2025 brand update put Casamigos at 1.68 million cases in calendar 2025. The US estimate and the worldwide brand table cover different markets; Diageo’s financial-year growth figures below also use a different reporting period.
More recently, Diageo reported a 19% fall in Casamigos organic sales volume and a 25% fall in organic net sales for the year ended June 30, 2026, compared with the previous financial year. Those figures cover Casamigos tequila and mezcal and exclude ready-to-drink products.
Casamigos Tequila Brand History
Famously founded by actor George Clooney and friends Rande Gerber and Michael Meldman, Casamigos is one of the original celebrity tequilas and a true success story for the founders, and for current owner Diageo. Sales of Casamigos grew at over 95% in 2021 and it was named the fastest growing spirit brand of 2022 according to publication The Spirits Business.
The founders set out to create a tequila for themselves, something with no burn. They honed their product after reportedly going through 700 samples. After they realized that between themselves and other friends they were ordering 1000 bottles a year they were told they would need to get a license. So they “accidently” launched a company which would go on to be one of the most successful tequila brands.
Diageo raised a few eyebrows in 2017 when it agreed to buy the still young Casamigos in a deal valued at up to US$1 billion: $700 million initially, plus up to $300 million tied to performance over ten years. It completed the purchase of the entire company on August 15, 2017. Although $300m was to be based on achieving sales benchmarks, it’s pretty safe to say that these have been achieved given the explosive growth. Diageo ranked second by global tequila volume share in IWSR’s 2024 comparison, and its Don Julio brand ranked second in the 2025 global brand-volume table.
The brand takes its name from the property where Clooney and Gerber have their homes in Mexico. The homes are part of a development by Meldman. The name roughly translates to “house of friends” and the origin story heavily leans on this.
Casamigos has two registered producers in the October 1, 2026 CRT list: Diageo México Operaciones at NOM 1609, in Atotonilco el Alto, and Productos Finos de Agave at NOM 1416, in Jesús María, Jalisco. Earlier Casamigos bottles and reviews carry 1416; the newer 1609 bottles identify Diageo’s operation. Both registrations remain in this list, so match the NOM on your bottle when following Casamigos’s producer history. Productos Finos de Agave also made earlier Clase Azul tequila. These tequila registrations are separate from Casamigos mezcal, which is made in Oaxaca.
Sources: CRT, October 1, 2026; Productos Finos de Agave’s plant information. Read what a tequila NOM number tells you.
George Clooney no longer has an ownership stake in Casamigos but has an ongoing promotional relationship. Rande Gerber has stayed on as chairman of Casamigos.
Casamigos Product Range
Casamigos makes the following tequilas and mezcal:
- Blanco
- Reposado (aged six months)
- Añejo (aged 12 months)
- Cristalino reposado (aged six months, then charcoal filtered)
- Casamigas Jalapeño (jalapeño-flavored blanco tequila, launched in 2024)
- Mezcal
Source: Casamigos US product range, checked September 28, 2026.
All these expressions are 100% agave. Casamigos mezcal was launched in 2018 and is made in Oaxaca from espadín agave. Casamigos mezcal ranked fifth in Impact Databank’s 2025 US estimates at 26,000 nine-litre cases, down 20.5% from 2024.
Casamigos cristalino reposado was launched in 2023 – it is a clear, aged tequila that has been charcoal filtered.
The jalapeño-flavored edition, Casamigas, developed with Cindy Crawford, launched in the US on April 8, 2024, following our earlier report. The launch announcement listed 750 ml and one-litre bottles at suggested prices of $49.99 and $60.99.
The brand also sells canned Casamigos Margaritas at 10% ABV and Crafted Cocktails margaritas at 20.5% ABV in 750 ml bottles. The bottled cocktails come in Classic Lime and Spicy versions.
How Much is Casamigos Tequila? Price Guide
How Much is a Shot of Casamigos Tequila at a Bar?
In my original 2024 US bar and restaurant review, a shot of Casamigos blanco or reposado cost about $13, and a shot of añejo cost about $15. Prices ranged from $8 to $20, with añejo the most expensive.
A shot of Casamigos Mezcal cost around $15 in that review.
That review covered tequila menus from 19 bars and restaurants in different states across the US.
A standard shot is 1.5 ounces, but bars can serve 1 to 2 ounce shots which can impact the price of shot of Casamigos tequila.
How Much is a Bottle of Casamigos Tequila?
A 750 ml bottle of Casamigos tequila is about US$48–$59 in these US price examples; the mezcal is around US$62.
- Casamigos Blanco: US$48.06
- Casamigos Reposado: US$52.68
- Casamigos Añejo: US$50.05
- Casamigos Cristalino Reposado: US$58.77
- Casamigos Mezcal: US$62.42
- Casamigas Jalapeño: US$51.34–$57.47
Source: ReserveBar, September 28, 2026. Prices for 750 ml bottles, before tax and delivery. Casamigas’ collection and product pages showed different prices.
Further Questions About Casamigos
Who owns Casamigos tequila?
Casamigos tequila is owned by Diageo of the UK. Diageo completed the purchase of Casamigos on August 15, 2017, in a deal valued at up to US$1 billion: $700 million initially and up to $300 million tied to performance over ten years. The sellers were founders George Clooney, Rande Gerber and Michael Meldman. Gerber remains as brand CEO and Clooney still has a promotional role.
Does Casamigos tequila have additives?
There is a high chance that Casamigos tequila contains additives, judging by its particularly sweet, smooth profile. The mezcal is also uncharacteristically sweet, suggesting additive use. Tequila additives include caramel coloring, glycerine, sweetener and oak extract.
Where is Casamigos tequila made?
Casamigos tequila is registered with Diageo México Operaciones in Atotonilco el Alto (NOM 1609) and Productos Finos de Agave in Jesús María (NOM 1416), both in Jalisco. The October 1, 2026 CRT listing retains both producers. Match the NOM on your bottle; Casamigos mezcal is made separately in Oaxaca.
What Casamigos tequila is the best?
Casamigos reposado is our pick of the range. It scores 74/100 with Agave Matchmaker’s tasting panel and 79/100 with its community.
What type of tequila is Casamigos?
Casamigos tequila is made from 100% agave. The tequila is made using traditional methods but likely contains additives. Casamigos makes blanco, reposado and añejo tequilas, including a cristalino reposado. They also make a mezcal.
Does Casamigos tequila go off?
An unopened bottle of Casamigos tequila won’t go off if kept away from direct sunlight and high temperatures. Once opened, ideally drink it within a couple of years, especially if the bottle is less than half full: the extra air contact can gradually affect the flavor.
Is Casamigos tequila gluten free?
Yes, Casamigos tequila is gluten free.
Is Casamigos real tequila?
Yes, Casamigos is real tequila made from 100% agave. Many purists object to its likely use of additives and very sweet style.
Is Casamigos tequila Kosher?
Yes, Casamigos Blanco is acceptable as kosher under STAR-K’s guidance.†
What is Casamigos tequila ABV?
All Casamigos tequilas are 40% ABV (80 proof). Its canned margaritas are 10% ABV, and bottled Crafted Cocktails margaritas are 20.5% ABV.
Sources: Casamigos FAQ (gluten-free claim) and Agave Matchmaker (ratings), checked October 1, 2026.
† This answer excludes flavored Casamigas Jalapeño. STAR-K’s guidance accepts CRT-approved, 100% agave tequila without certification and prefers reliable certification for reposado, añejo and cristalino. It excludes flavored tequila, mixtos and bottles bearing certain wine or cask terms, including Burdeos, Sherry, Port, Cognac, Dual Cask Finish or Double-Matured; check the full list against your bottle. Guidance checked 4 October 2026. ↩