- Founded: 2013
- Owner: Diageo
- Owner Headquarters: London, UK
- Global volume sold in 2025: 1.9 million nine-liter cases
- Equivalent volume in 2025: 22.8 million 750 ml bottles
- Value of retail sales 2022: US$1,530M
- Norma Oficial Mexicana (NOM): 1609 and 1416 in the October 1, 2026 CRT list
- Producer locations: Diageo México Operaciones, Atotonilco el Alto; Productos Finos de Agave, Jesús María, Jalisco
- Region: Highlands
Casamigos ranked seventh among tequila brands by global sales volume in 2025, with 1.9 million nine-liter cases. Its reported volume has fallen from the 2022 peak of 3.2 million cases.
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Casamigos Sales Trends
Casamigos sold 1.9 million nine-liter cases worldwide in 2025, down 19.8% from 2024, making it the world’s seventh-largest tequila brand by volume, according to The Spirits Business’s Brand Champions 2026 report. That volume is equivalent to 22.8 million 750 ml bottles.
Casamigos sold an estimated 1.68 million cases in the US in calendar 2025, according to Impact Databank.
Casamigos organic sales volume fell 19% and organic net sales fell 25% in the year ended June 30, 2026, compared with the previous financial year, according to Diageo. The figures cover Casamigos tequila and mezcal, excluding ready-to-drink products.
Casamigos Tequila Brand History
Founded by actor George Clooney and his friends Rande Gerber and Michael Meldman, Casamigos is one of the original celebrity tequilas and a true success story for the founders and current owner Diageo. Sales of Casamigos grew at over 95% in 2021 and it was named the fastest growing spirit brand of 2022 by The Spirits Business.
The founders set out to create a tequila for themselves, something with no burn. They reportedly tried 700 samples before settling on the product. Once they and their friends were ordering 1,000 bottles a year, they were told they needed a license. So they “accidentally” launched a company that would become one of the most successful tequila brands.
Diageo raised a few eyebrows in 2017 when it agreed to buy the still young Casamigos in a deal valued at up to US$1 billion: $700 million initially, plus up to $300 million tied to performance over ten years. It completed the purchase of the entire company on August 15, 2017. Although $300m was to be based on achieving sales benchmarks, it’s pretty safe to say that these have been achieved given the explosive growth. Diageo had the second-largest share of global tequila volume in 2024, according to IWSR. Its Don Julio brand ranked second worldwide by tequila sales volume in 2025.
The brand takes its name from the property where Clooney and Gerber have their homes in Mexico. The homes are part of a development by Meldman. The name roughly translates to “house of friends” and the origin story heavily leans on this.
Casamigos has two registered producers in the October 1, 2026 CRT list: Diageo México Operaciones at NOM 1609, in Atotonilco el Alto, and Productos Finos de Agave at NOM 1416, in Jesús María, Jalisco. Earlier Casamigos bottles and reviews carry 1416; the newer 1609 bottles identify Diageo’s operation. Check the NOM on your bottle to identify its producer. Productos Finos de Agave also made earlier Clase Azul tequila. Casamigos mezcal is made separately in Oaxaca.
Sources: CRT, October 1, 2026; Productos Finos de Agave’s plant information. Read what a tequila NOM number tells you.
George Clooney no longer has an ownership stake in Casamigos but has an ongoing promotional relationship. Rande Gerber has stayed on as chairman of Casamigos.
Casamigos Product Range
Casamigos makes the following tequilas and mezcal:
- Blanco
- Reposado (aged six months)
- Añejo (aged 12 months)
- Cristalino reposado (aged six months, then charcoal filtered)
- Casamigas Jalapeño (jalapeño-flavored blanco tequila, launched in 2024)
- Mezcal
Source: Casamigos US product range, checked September 28, 2026.
All these expressions are 100% agave. Casamigos mezcal was launched in 2018 and is made in Oaxaca from espadín agave. Casamigos mezcal ranked fifth for US sales volume in 2025, with estimated sales of 26,000 nine-liter cases, down 20.5% from 2024, according to Impact Databank.
Casamigos cristalino reposado was launched in 2023 – it is a clear, aged tequila that has been charcoal filtered.
The jalapeño-flavored edition, Casamigas, developed with Cindy Crawford, launched in the US on April 8, 2024. Suggested launch prices were about $50 for a 750 ml bottle and $61 for a one-liter bottle.
The brand also sells canned Casamigos Margaritas at 10% ABV and Crafted Cocktails margaritas at 20.5% ABV in 750 ml bottles. The bottled cocktails come in Classic Lime and Spicy versions.
How Much is Casamigos Tequila? Price Guide
How Much is a Shot of Casamigos Tequila at a Bar?
In our October 2026 US menu sample, shots of Casamigos Blanco, Reposado, Añejo and Mezcal were about US$16, $18, $20 and $19, respectively. Shot sizes vary.
A standard US shot is 1.5 ounces, but bars may serve 1 to 2 ounces. The pour size affects the price of a shot of Casamigos.
For October 2026 US menu prices for Casamigos and other bottles, see our tequila shot-price comparison.
How Much is a Bottle of Casamigos Tequila?
Casamigos Añejo had a US 750 mL shop median of about US$46 on 2 October 2026. The other tequila expressions have smaller samples, so their listings are shown by shop.
Casamigos Blanco: About US$40 at Binny’s; About US$32 at ABC Fine Wine & Spirits. Casamigos Reposado: About US$43 at Binny’s; About US$34 at ABC Fine Wine & Spirits. Casamigos Añejo: About US$46 (3 shops). Casamigos Cristalino Reposado: About US$55 at Old Town Tequila. Casamigas Jalapeño: About US$43 at Hi-Proof. Casamigos Mezcal was about US$62 at ReserveBar for 750 mL on 28 September 2026; check current stock.
Further Questions About Casamigos
Who owns Casamigos tequila?
Casamigos tequila is owned by Diageo of the UK. Diageo completed the purchase of Casamigos on August 15, 2017, in a deal valued at up to US$1 billion: $700 million initially and up to $300 million tied to performance over ten years. The sellers were founders George Clooney, Rande Gerber and Michael Meldman. Gerber remains as brand CEO and Clooney still has a promotional role.
Does Casamigos tequila have additives?
There is a high chance that Casamigos tequila contains additives, judging by its particularly sweet, smooth profile. The mezcal is also uncharacteristically sweet, suggesting additive use. Tequila additives include caramel coloring, glycerine, sweetener and oak extract.
Where is Casamigos tequila made?
Casamigos’s two registered tequila producers are in Jalisco: Diageo México Operaciones in Atotonilco el Alto (NOM 1609) and Productos Finos de Agave in Jesús María (NOM 1416). Both appear in the October 1, 2026 CRT list. Check the NOM on your bottle to identify its producer. Casamigos mezcal is made separately in Oaxaca.
Which Casamigos tequila is best?
Casamigos reposado is our pick of the range. It scores 74/100 with Agave Matchmaker’s tasting panel and 79/100 with its community.
What type of tequila is Casamigos?
Casamigos tequila is made from 100% agave. The tequila is made using traditional methods but likely contains additives. Casamigos makes blanco, reposado and añejo tequilas, including a cristalino reposado. They also make a mezcal.
Does Casamigos tequila go off?
An unopened bottle of Casamigos tequila won’t go off if kept away from direct sunlight and high temperatures. Once opened, ideally drink it within a couple of years, especially if the bottle is less than half full: the extra air contact can gradually affect the flavor.
Is Casamigos tequila gluten free?
Yes, Casamigos tequila is gluten free.
Is Casamigos real tequila?
Yes, Casamigos is real tequila made from 100% agave. Many purists object to its likely use of additives and very sweet style.
Is Casamigos tequila kosher?
Yes, Casamigos Blanco is acceptable as kosher under STAR-K’s guidance.†
What is Casamigos tequila ABV?
In the US, all Casamigos tequilas are 40% ABV (80 proof). Casamigos canned margaritas are 10% ABV, and bottled Crafted Cocktails margaritas are 20.5% ABV.
Is Casamigos tequila organic?
Organic certification for Casamigos tequila is unconfirmed. Its mezcal, flavored products and premixed cocktails need separate certification checks.
Casamigos: US range and process
Organic sources checked October 14, 2026.
Sources: Casamigos FAQ (gluten-free claim) and Agave Matchmaker (ratings), checked October 1, 2026.
† Casamigos Reposado, Añejo and Cristalino need separate bottle checks; flavored Casamigas Jalapeño is outside this general acceptance. STAR-K’s tequila guidance accepts unflavored, CRT-approved 100% agave tequila without certification. It prefers reliable certification for reposado, añejo and cristalino, and excludes mixtos and specified wine or cask labels. Check the full exclusions against the bottle; this general acceptance is separate from brand certification. Sources checked October 14, 2026. See Is tequila kosher? for bottle checks, agency differences and Passover requirements. ↩
US bottle-price sources
The listings below are for confirmed 750 mL bottles shown in stock when checked. Figures from three or more independent shops are medians; smaller samples show the named shop prices. Pickup locations and public sales are shown below. Online stock may not mean delivery is available to your address. Tax and delivery may be extra. Prices are subject to change.
- Casamigos Blanco Tequila: Binny’s: about US$40; pickup at Lincoln Park, Chicago, Illinois; 2026-10-02; ABC Fine Wine & Spirits: about US$32; pickup at ABC #134 – Loop, Kissimmee FL; public sale; 2026-10-02.
- Casamigos Reposado Tequila: Binny’s: about US$43; pickup at Lincoln Park, Chicago, Illinois; 2026-10-02; ABC Fine Wine & Spirits: about US$34; pickup at ABC #134 – Loop, Kissimmee FL; public sale; 2026-10-02.
- Casamigos Anejo Tequila: Old Town Tequila: about US$65; online listing; 2026-10-02; Binny’s: about US$46; pickup at Binny’s Lincoln Park, Chicago IL; 2026-10-02; ABC Fine Wine & Spirits: about US$42; pickup at ABC #134 – Loop, Kissimmee FL; public sale; 2026-10-02.
- Casamigos Cristalino Reposado Tequila 750ml: Old Town Tequila: about US$55; online listing; 2026-10-02.
- Casamigos Jalapeno Flavored Blanco Tequila 750ml: Hi-Proof: about US$43; online listing; 2026-10-02.